Safety Warning External use only CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH. Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones For visibly brighter hair after just one wash. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. Provoke - Purple Shampoo Made for Blonde, Platinum or White Hair PROVOKE Touch Of Silver Brightening Purple Shampoo 200ml, Neutralises Yellow & Orange tones, Formulated with Violet & Blue Pigments Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results. For optimum results, follow with Colour Care Conditioner. HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. From the creators of the original purple shampoo...💜 Brightening Shampoo is formulated with a special blend of violet and blue pigments to eliminate yellow, orange, and brassy tones, while optical brighteners add From the #1 purple brand in the UK.